Experienced website designers are well aware of the important aspects that ensure successful website design. But, at times even the most astute designers forget certain critical aspects, which go a long way in taking the quality of design way down.
Let's take a look at some of these aspects of successful web design solutions that shouldn't be ignored by website designers for any reason.
User Orientation
It's the website visitors that are going to determine the success or failure of the website. So, designers need to put themselves in the shoes of their target audience. They need to find out about their likes and dislikes pertinent to the design of a website, the kind of expectations they usually have from the design of a website and any and every other factor that will help designers create a website that is completely in line with user expectations.
There are many ways, through which designers can find out about the taste of their users. For instance, they can carry out a survey to determine who their target audience are, what kind of websites have they used in the past or are most likely to use in the future, the features they expect from a website among others. This will guarantee the success of any website.
Clutter Free Design
The design of a website must be able to exude visual appeal, but this is not the end of it. It should also be able to exude clarity, which in turn projects the credibility of a website. A person visiting a website, should be able to understand whatever the website is trying to say (the purpose of every website is to deliver a message). He must also be able to make sense of all the features and functionalities of the site and be able to optimize his use of the website. This is only possible if a designer focusses on making sure that the irrelevant and unnecessary design elements are done away with. This will ensure that the design of the website is clean, clear, and confusion free. On the other hand, if this aspect is ignored, website visitors will lose themselves in all the clutter they come across on a particular website. This doesn't make for a successful website.
Creativity doesn't mean Complexity
Sometimes, designers tend to go overboard with the design of their website, in order to showcase their creative side. But, in doing so, they ignore one crucial aspect that ensures website designing success. By overdoing the creative aspect they, at times, make the website more complex and as a consequence makes it difficult to understand. This is again something that shouldn't be ignored. Website designers must not sacrifice easy understandability for creativity. It is websites that are very easy to understand that are successful and not those that are very complex.
Calling it a day
So, here they are. Three crucial aspects of web design solutions that shouldn't be ignored at any cost by designers, because if they take the risk of ignoring them, they will have to say goodbye to any chance of website success.
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